About Creating You Inc 


We are the producers of the best-selling guidebook Creating You Inc and the Creating You Planner.   

The Creating You Inc guidebook is a powerful tool to help you discover and define who you yearn in your soul to be.  It helps you to also define a roadmap for yourself. 
The Creating You Planner is an online planning and tracking system to help you further define and turn your aspirations into reality.

We also provide online and in-person coaching and training to accelerate your success in turning your purpose and vision into reality. 

Additionally, we help you to become an influencer and thought leader in your sweet spot   This includes providing you guides and coaching on the latest best practices to help you successfully develop and market your thought leadership products and services (e.g., books, online courses, coaching, consulting, workshops, subscription sites, speaking engagements, seminars).

Discover Your Sweet Spot and Purpose


My name is David Willden. I am the author of Creating You Inc and the developer of Creating You Planner.  

I want you to be who your soul yearns most to be.  Have the courage and be that person. Don't allow anyone to take that from you! It is never too late.

My Sweet Spot

My sweet spot is helping people to discover and create a future of real purpose for themselves.  I want them to become genuinely passionate about their sweet spot and to succeed.  There is no work more important than helping people reach their potential. I've found great joy in working with people from all walks of life to help them succeed and become important contributors and thought leaders in their fields. 


In my career, I have experienced great success and unanticipated failure.    

I have worked as a top executive and as an executive consultant leading major transformations in the private, public, and non-profit sectors.  

When I led transformations, I found great joy in engaging everyone and tapping into their insights and experiences.  It has been reinforced time and time again in my life that when you are genuinely purpose-driven, care deeply about others, and build upon their strengths, breakthroughs, and miracles occur.  I always marveled at the results. 

The organizations, teams, and initiatives I led resulted in mission breakthroughs and billions in improvements. 


I have also experienced hurt and disappointments. Trials are often blessings in disguise. They help us to develop deep compassion for others and to become stronger emotionally and spiritually.  


I have an M.S. from Johns Hopkins University and a B.A. from Brigham Young University.

Going with my oldest granddaughter to a storytelling festival in 2015. A cherished memory. 

Time with my oldest grandson

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