A thorough understanding of customers’ needs and wants, the competitive situation, and the nature of the market is an essential component of new product success. A large number of studies prove that a strong customer focus increases success and profitability and reduces the time it takes to develop the product.
In-depth one-on-one interviews, customer site visits, observing the customer, and customer panels are examples of ways to gather valuable customer input. These inputs should become the key drivers for defining your product requirements.
You should share the product concept with the customers before development through mock-ups, prototypes, models, drawings, etc. As you develop your product, you should seek customer inputs (e.g., rapid prototyping, testing, and customer trials) throughout the process.