My name is David Willden.  I am the author of Creating You, Inc.

I want you to be who your soul yearns most to be.  Have the courage and be that person.  Don't allow anyone to take that from you!  It is never too late.

My sweet spot is helping people to discover and create a future of real purpose for themselves. I want them to become genuinely passionate about their sweet spot and to succeed. I know there is no work more important than helping people reach their potential. I’ve found great joy in working with people from all walks of life to help them succeed and become important contributors and thought leaders in their fields.

I am also passionate about building upon the strengths of each person and team to create the highest performing and motivated organizations possible. I have worked as a top executive as well as an executive consultant leading major transformations and turnarounds in the private, public, and non-profit sectors.

My approach to leading major improvement is different than most. I engage everyone in the analysis and planning process. I've discovered that when you care about others, are purpose-driven, and build everyone's strengths, breakthroughs occur. The organizations, teams, and initiatives I've led have generated well over $1.9B in results. More importantly, we significantly improved the capacity of critical organizations to better carry out their missions.

I have an M.S. from Johns Hopkins University and a B.A. from Brigham Young University.