Services & About


Creating You Inc. is the producer of the best-selling book Creating You Inc: Define You First.  The book enables one to learn, ponder upon, and construct a purpose-based future. This experience can lead to profound breakthroughs in all aspects of life - career, business, family, and community.

Creating You Inc. also provides courses and coaching to help people accelerate their progress and success.

To reach one's fullest potential, one must define first who they yearn most in their soul to be. To optimize happiness, contribution, and success, a person can’t be who others want them to be.  Also, they can’t allow themselves to feel they are limited.

The principles and methods shared are founded upon natural laws, evidence-based practices, substantive research, and the deep insights of many wise people.

Learning critical knowledge is one thing, but successfully applying that knowledge is another. The experience helps one go through the steps to define and create their own plan, habits, and system to help them truly succeed.



The book Creating You Inc. lays the groundwork to help you to design and build your career, business, and life.

Create You Course

The Create You online course helps you to define yourself, so you reach your fullest potential and make a rich contribution. The videos enable you to visualize and internalize better the critical concepts and knowledge. They walk you through exercises to help you develop your plan.  Learn more.

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Coaching Programs

We provide one-on-one coaching programs to help you accelerate your progress and success. Each person has a different background, story, and aspirations – and we can customize the program to best meet your needs.  We all benefit richly from coaches who care and have the expertise to help us achieve extraordinary results in our career, business, and life. Learn more.

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Influencer and Thought Leadership Development

We help you to become an influencer and thought leader. We provide guides and coaching on the latest best practices to help you successfully develop and market your thought leadership products and services (e.g., books, online courses, coaching, consulting, workshops, subscription sites, speaking engagements, seminars). Contact us to learn more.


My name is David Willden. I am the author of Creating You, Inc.

I want you to be who your soul yearns most to be.  Have the courage and be that person. Don't allow anyone to take that from you! It is never too late.

My sweet spot is helping people to discover and create a future of real purpose for themselves.  I want them to become genuinely passionate about their sweet spot and to succeed.  There is no work more important than helping people reach their potential. I've found great joy in working with people from all walks of life to help them succeed and become important contributors and thought leaders in their fields.

I am also a strategist and transformation leader.  I am passionate about building the highest performing and motivated organizations possible.

I have worked as a top executive and as an executive consultant leading major transformations in the private, public, and non-profit sectors.  When I led transformations, I found great joy in engaging everyone and tapping into their insights and experiences.  It has been reinforced time and time again in my life that when you are genuinely purpose-driven, care deeply about others and build upon their strengths, breakthroughs, and miracles occur.  I always marveled at the results.

The organizations, teams, and initiatives I led resulted in mission breakthroughs and billions in improvements. 

I have an M.S. from Johns Hopkins University and a B.A. from Brigham Young University.